Use Your Voice to Podcast
to Win Customers on the Internet
Learn Podcast from a Broadcaster
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The Wonderful World of Poscasting Transmission Three by Victor Pryles
Your Delivery
This should prove to be an exciting chapter for you, dear podcaster. I want you to rest assured
that, when it comes to vocal delivery, I really know what I'm talking about. That's not a brag, it's a
fact. I've spent over 30 years in broadcasting. It is a very competitive arena and only the truly
dedicated and talented survive. Not only have I used my voice and delivery on radio programs, I've
employed it successfully as a voice-over talent in the world of commercials.
In this world, time is money. Major ad agencies don't book recording sessions cheaply. It costs
mucho dinero. Add the cost of a highly skilled engineer to record the session, at least one - but
sometimes two producers, a copywriter and the voice talent … and you've got a hefty investment in
a single 30 second commercial announcement.
The voice talent had better have his chops in good working order. He had better deliver on time,
with just the proper diction and emphasis required by the client or he doesn't get any work.
Sometimes this can be excruciatingly precise work.
I remember one session in particular, in which I was ensconced inside the glass 'voice booth' with my
headphones wrapped around my ears, attempting to deliver a bank commercial. The producer was
anxious to hear a certain phrase vocalized with just the precise inflection and nuance. It was a
common set of words, as I remember it, perhaps, ”come in today!”
Let me tell you, there are hundreds of ways to say that phrase. You can emphasis each word
differently, you can say it faster or slower, you can add or subtract urgency, you can make it casual
or emphatic. I think I tried at least 50 of those one hundred ways during that session. It got
claustrophobic in the voice booth and, as the producer said : “Bank commercial take #35”, I had to
beg for a break.
I walked around the building a few times and gulped in some fresh air, cleared my mind and tried to
relax.
I would have to return to my duties and nail that phrase! Luckily, in two more takes, I achieved the
exact sound the client and producer wanted. Success!
In addition to this kind of work, I have instructed other air-talent and announcers too. I developed a
series of “workshops” for these folks which incorporated many of the ideas I'm going to present to
you here today.
Of course, all of my students were working professionals and had achieved a level of expertise
through years of hard work and practice. They came to me to reach 'the next level'.
The program I developed was so unusual and unique that The National Association Of Broadcasters
(N.A.B.) asked me to deliver a talk about it at their annual convention.
I say all this just to let you know that voice work has been a specialty of mine, and in the hope that
you will be open to use the tips and tricks I'll present in this chapter. Let's begin!
Your Voice!
I can promise you that the first time you hear your recorded voice you won't believe that it is truly
you!
It sounds foreign, like another person entirely, doesn't it? You wonder how that could be. After all,
you've been speaking all your life (since you were 2 years old, at least) and it never sounded like
this. Who is that stranger that appears on my recording, anyway?
Rest assured, that is truly the way the world hears you, dear podcaster. That is just exactly how
you really, truly sound.
Most people don't like the sound of their voice when they first encounter it. It is too alien for them
to accept. They are a bit embarrassed by it. This is a very human, and natural, first reaction. Don't
feel like you're the only person to have ever experienced this sensation.
The fact of the matter is, that our facial physiognomy has played a trick on us all!
You see, our ears are located in the wrong place. To hear ourselves as others do they would have to
be moved to somewhere in front of our faces, “Out there” where other people encounter the sounds
we make, for us to hear our voice as it truly is. By the time the sound leaves our mouths and travels
inwardly and around to our ears, it is perceived differently.
That's why your voice sounds so strange to you, the first time you record it. You've placed your
voice “out there” in the same place you encounter the sound of other people everyday, where your
ears can hear it as it truly is.
Now I'm going to give you the single most valuable tip on delivery you will ever get:
You must expose yourself, relentlessly, to this new voice of yours.
By this, I mean that you must record yourself frequently and then LISTEN to it again and again, and
again - many hundreds of times, before it, at last, becomes familiar to you. More vitally important
than that; it will be something which you can manipulate.
Read that last paragraph again. Sear it into your mind and follow its instruction every day. Get out a
tape recorder and just read the newspaper into the microphone. Do this for at least 10 minutes.
Tomorrow, set aside some more time to do the same thing.
Eventually, and it may take months, you will begin to accept your 'outside' voice more and begin to
play with it a bit. You will find yourself gaining some mastery over it and will be able to direct it.
There is no other way I know of for you to achieve this ability.
Please take serious note: this ability to 'work with your voice - to direct it', is the single most
important achievement you can aspire to.
You will amaze yourself at the added quality and tenor of your speech. You will begin to feel a sense
of power as you sound EXACTLY like you want to sound. No longer a creature of habit, you taught
yourself to really hear, and then change the way you speak.
Do you hear a nasal sound? You will be able to correct it in time.
Does your voice sound too thin or high pitched? You will be able to gently lower it in tone and make
it more broad and richer.
Do you dislike the way you pronounce words, stumbling over them too often? You'll be able to rectify
this, too!
It all comes down to you being super-familiar with your voice. The time which you invest in recording
and critically listening to your delivery will pay off in spades.
During each “recording session”, and after you've spent at least a solid week just listening, you can
pick out a small flaw that you hear and begin experimenting with it. Try and change it a little at a
time.
Re-record yourself and see how you did!
Slow Down!
The most egregious problem I hear when someone delivers a talk is the pacing; namely, they are
talking too fast.
If you race through your podcast, sweeping each sentence along like a bolt of lightning, then you'll
be leaving your audience behind. It takes discipline, but you will do wonderful things when you
deliver your podcast with a relaxed, even deliberately slowed delivery.
I challenge you to make a recording of your talk, and then slow the pace down until it seems almost
unbearable. By then, you will have achieved the pace needed.
Why unbearable?
Because, to YOU, it's sounds slow and unnatural. That's because you know your subject
thoroughly, like the back of your hand. So, to you, this information can be speedily delivered, and
the next item or point can be reached with all due haste.
But, it's not like that at all to your audience!
They are hearing this information for the first time, in many cases, and need the space, which a
slower delivery gives them, to digest it. They want you to talk steadily and deliver the information in
a conversational tone, not one that is blazing along like a jet taking off.
There is a much-valued, added bonus to slowing your pace down on your podcast, too. You have
the opportunity to zero in on the words that need emphasis, and you can color your speech more
easily. By this, I mean that you can now “punch” a certain word or phrase, because you've allowed
yourself some breathing room in your delivery.
So, slow down!
Don't get too slow that your listeners fall asleep! But, for heaven's sake, not so fast that they get
confused and lost when listening to you.
The above was an extract of Transmission Three in The Wonderful World of Poscasting.
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Are you letting the fear of technology to leave you and your business behind?
If you have heard about "Pod Casting" and wondered what all the buzz is about, you
are one step ahead of many online marketers.
Some marketers hear the words, run a search and quickly decide that they could never use it for
themselves.
It's unfortunate really because podcasting does increase visitors to your site AND has a very
high visitor to customer conversion rate.
But too many people are scared off when they hear the term "podcasting." If you
would like to get the no risk, straight scoop and learn just how easy and profitable it can be, at the
very least you need to take a look and make an intelligent decision before you sell yourself short!
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Dear Entrepreneur,
If you’ve been trying to figure out the latest online “buzz” you need to learn more and learn it fast!
If you listen very carefully I'll tell you how you can “podcast” your way into making truly
insane profits, whether you are just beginning your online business or are a seasoned veteran who
wants to catapult your business to the next level.
First things first!
What is podcasting? According to Wikipedia, a podcast is simply a web feed of audio files that is
placed on the Internet for anyone to download.
Now, you can drop that term into any search engine and find out HOW to set up a podcast,
although there is some information in our guide that gives a brief explanation.
What we hope to teach you isn’t “how” but “WHY” you should add podcasting to your marketing
arsenal. Why?
Because it works!
As of this writing, if you run a Google search on the term podcast you will receive 80,400,000
results for the term podcast. Sure, some of those are duplicates but that’s a pretty substantial
number. If there’s that much interest, you definitely need to consider putting it to use in your sales
efforts.
One online marketer reports tested results of an increase every time she runs a podcast. When she
halts it, and no one is listening, sales fall back. Start it up again and her sales increase. And, she
reports a higher than average conversion rate!
Anyone can do it!
All you need to tap this sales tool is a computer a microphone and a little bit of good old-fashioned
“know-how.” If you are reading this, you probably have the first and may even have a microphone
built right in to your computer but what about the “know-how?”
The good news is that we have the best source on the Internet for learning pod casting. “The
Wonderful World of Podcasting” is a definite must have to introduce you to podcasting.
Even better news is who better to teach you “broadcasting” than a 30 year veteran of the
broadcasting industry?
Victor Pryles is a highly successful broadcast professional and author. There’s a good possibility you
may have heard him while turned in to any one of hundreds of radio stations in major metropolitan
cities.
He shares long-held broadcast industry secrets including those he acquired as an “on-air”
personality as well as unsurpassed tips from years of broadcast marketing and sales.
Take a quick look at an abbreviated table of contents and see what he shares with you:
What equipment does a podcaster require?
Microphones
Software
Mixers
Headphones
All or none of the above!
How to gather content for your podcast.
Research
Professional services online
Search engines
Your USP
Your delivery.
Your voice
How to use emotion
Podcasting formats.
General
Reportorial
Two-Way
Community
Multimedia
Making money with podcasting
You'll have to read this one in the guide!
Business Model
Case Studies
You just have to experience “The Wonderful World of Podcasting” in order to really understand what
you have a hold on here.
If you have ever wondered about how to put podcasting to work in your business, you owe it to
yourself to grab a copy of “The Wonderful World of Podcasting!”
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