IT Certificate Courses Available

Pay Per Click Marketing
The Pay Per Click Marketer series consists of the following 3 individual courses:
1) Pay Per Click Marketing 101:
Topics covered
    i. Introduction to Pay Per Click (PPC) Marketing
    ii. Preparing for Pay Per Click (PPC) Campaign
    iii. Google AdWords
    iv. AdWords Account Set Up
    v. Yahoo! Search Marketing
    vi. Set Up a Yahoo! Sponsored Search Account
    vii. Keyword Research for PPC Campaigns
    viii. Ad Copy Creation for PPC Campaigns
    ix. Landing Page Creation for PPC Campaigns
    x. PPC Campaign Conversion & ROI Measurement
2) Pay Per Click Marketing 201:
Topics Covered
    i. An Overview of PPC Marketing
    ii. Pay Per Click Search Engines
    iii. Key Elements of a Successful PPC Campaign
    iv. Building Effective PPC Ads
    v. How to Structure Your PPC Campaign
    vi. Effective PPC Bidding Strategies
    vii. How to Create Killer Landing Pages
    viii. Tracking PPC Conversions
    ix. A/B Split Testing
    x. How to Measure ROI on PPC
3) Keyword Research 101:
Topics Covered
    i. Introduction to Keyword Research
    ii. Basics of Keyword Research
    iii. Gathering Campaign Requirements
    iv. Tools for Keyword Research
    v. Digging for Keywords
    vi. Narrowing Down Your Keyword Selections
    vii. Integrating Your Keywords
    viii. Using Keywords in PPC Campaigns
    ix. Tracking Your Keyword Traffic
    x. Tweaking and Testing Your Keywords

RFID (Radio Frequency Identification) on the Web™
Upon successful completion of this program, students should be able to:

  • Understand how an RFID system operates
  • Understand the different frequency ranges for RFID and how to select which one
    is appropriate for a particular use case
  • Determine what type of tag is required for a particular application
  • Perform tag placement testing on various products
  • Understand how to install, optimize, and troubleshoot an RFID read zone
  • Identify and select the appropriate type of RFID printer and Label Applicators
  • Identify what types of feedback systems may be necessary
  • Understand issues around data management and integration approaches
  • Understand best practices around interrogation zone implementation
  • Understand some of the main standards and regulations around RFID

Other Courses

Search Engine Marketing

Search Engine Optimization

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Webmaster

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AutoCAD 2009

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CompTIA™ A+ Certification Training

CompTIA™ Linux+/LPI Level One Certification Training

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Forensic Computer Examiner

Help Desk Analyst Tier 1 Support Specialist

Microsoft Access 2007

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Microsoft Certified Database Administrator (MCDBA)

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Microsoft Certified System Administrator 2003 (MCSA)

Microsoft Certified System Administrator Plus 2003 (MCSA+)

Microsoft Certified Systems Engineer 2003

Microsoft Certified Technology Specialist: SQL Server 2005 (MCTS)

Microsoft Excel 2007

Microsoft Office Specialist

Microsoft Outlook 2007

Microsoft PowerPoint 2007

Microsoft Vista Business

Microsoft Word 2007

3ds max

Administrative Professional with Microsoft Certified Application Specialist

Administrative Professional with Microsoft Office Specialist

ASP.NET Training
IT and Software
Certificate eCourses
Brought to you by Jacob Gan, PhD (Michigan)






































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